Big Data

The amount being generated these days is more than ever before, and it’s growing exponentially. It won’t be long before we see yottabytes of data, and making sense of what we have is going to be a growing problem for us. I’ve made a start on reading about how this will be done and how we’ll have to sort structured from unstructured data (eg databases from email content).

I’ve also started reading about the sort of tools which can be used to help identify the patterns and to find the specific needle you sent in a super-haystack sized pile of needles.

These books are as far as I’ve got, from the left on the shelf. Once you get to the Misha Glenny books were on to a different topic, which I’m sure I’ll write about soon…

How did Cambridge Analytica do what they did?

I wasn’t going to post any more on this topic, but found a really good video on the BBC which explains the psychology behind targeted adverts etc. I thought it might be helpful for you to see how it worked, so check out the video here.

One thing I really like about the video is that it’s very clear: it explains things in simple terms which is, after all, what this site is about.

Let me know what you think of it.