The Great Hack

It would appear that the furore over Facebook / Cambridge Analytica and manipulation of elections hasn’t died down that much. I recently watched a documentary on Netflix called The Great Hack, and I’d recommend that you do too, if you can. The programme provided a lot of the backstory to who was involved, how and … Continue reading The Great Hack

How did Cambridge Analytica do what they did?

I wasn’t going to post any more on this topic, but found a really good video on the BBC which explains the psychology behind targeted adverts etc. I thought it might be helpful for you to see how it worked, so check out the video here. One thing I really like about the video is … Continue reading How did Cambridge Analytica do what they did?