How did Cambridge Analytica do what they did?

I wasn’t going to post any more on this topic, but found a really good video on the BBC which explains the psychology behind targeted adverts etc. I thought it might be helpful for you to see how it worked, so check out the video here.

One thing I really like about the video is that it’s very clear: it explains things in simple terms which is, after all, what this site is about.

Let me know what you think of it.

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